Taken from the EP Swallow Your Doubt , Pink is a n upbeat synthpop song that deals with the complex relationship between feminine gay men and masculine gay men in a playful tongue n cheek way.
The accompanying video, influenced by turn of the 90s surreal pop videos such as Buffallo Stance and Groove Is In The Heart, acts as a public awareness broadcast designed to call out the often oppressive characteristics of masculine men who put down more effeminate gay men.
Both song and video strike a balance between retro sounds and visuals with a contemporary social commentary on gay power dynamics.
Swallow Your Doubt is the second EP from Irish pop act, PureGrand - which consists of 22 year old Dublin born art graduate, Luke Faulkner.
Using strong melodies and 1980s pop production styles, the EP deconstructs the idea of queer masculinity as well as a frank exploration of the complexities of dating and sex for gay men.
Inspired by bedroom pop and the DIY beginnings of artists like Marina & The Diamonds, PureGrand is entirely homemade, everything from the vocals to the artwork is created by Faulkner in his bedroom.
The EP was written on and off over the past year, while he learned to improve his production and songwriting abilities after he released his first EP - Synthetic Roots at the end of 2016. In this time there were two single releases, New Stroke and most recently Fallout.
Luke hopes to spend the next year developing a performance art inspired live act while continuing to work on new material.